Blog

Stock images or memorable images?

Stock images or memorable images?

Posted: August 17th, 2017 by Alison

A strong visual brand is one of the main drivers of business success. Strong and relevant images help businesses to stand out and be more memorable. Small businesses need to make sure they are not just relying on cheap stock images to bring their business to life.

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Close up of British Indian Kitchen branding by Joshi was Janes

Why it's important to have a consistent brand image

Posted: April 27th, 2017 by Alison

For any business brand consistency is key to create a strong, recognisable business. In this blog I advise how small businesses can make sure they are communicating a consistent message across all channels.

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What's the value of a graphic designer?

Posted: February 10th, 2017 by Alison

Time and again I come across businesses who don’t see the value in what I do. In this blog I am going to give you some reasons as to why businesses should make graphic design a priority in their new year marketing plan.

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Compilation of work by Joshi was Janes

2016 – A year of new connections

Posted: December 21st, 2016 by Alison

In January 2016 I came back to work after my last round of maternity leave. With small 2 children and fresh ideas how to push my business forward did 2016 deliver what I wanted it to?

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Business cards design for Pascal Génin by Joshi was Janes

What makes a good business card?

Posted: September 28th, 2016 by Alison

You go networking to get your business name out there and someone asks if they could have your card. As you hand it over you are apologising about the way it looks and how you have been meaning to get it redesigned. Not exactly the best first impression you are leaving behind.

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Print and digital marketing strategy, a beautiful relationship

A beautiful relationship - print and digital marketing

Posted: August 30th, 2016 by Alison

A print AND digital marketing strategy is a beautiful relationship and one that enhances your business credibility. Joshi was Janes explains why print communications should still be a part of your marketing budget.

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Pinterest for small to medium businesses

Pinterest, is it for me?

Posted: July 28th, 2016 by Alison

Pinterest is a growing social media platform, but many clients feel at a loss as to how to use this platform within their marketing strategy. Joshi was Janes explains the basics of Pinterest, together with some ideas of content to create for your product or service.

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successful web presence

Do you have successful web presence?

Posted: June 29th, 2016 by Alison

Joshi was Janes talks through website design to make sure you as a small business are getting the best out of this marketing tool

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What's the difference between a logo and a brand?

Posted: April 13th, 2016 by Alison

If you own a business the chances are you have invested in a logo, but do you have a recognisable brand? Do you need to worry about a brand? What is the difference between a logo and a brand?

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Sorry it's been so long...

Posted: February 19th, 2015 by Alison

Work got a little busy at the end of 2014 and beginning of 2015, which is great but it means I haven't been able to update my blog for a while. Here is a sneak preview of two branding projects I have recently completed.

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