Strengths People logo
Brand identity creation for a business to business management consultancy
Alison supported our fledgling business with a brand identity, website and marketing materials - and we are delighted. Alison guided us through the whole process with great professionalism, insightful ideas, sound advice, and a calm and supportive approach. Thank you!
The Strengths People is a management development consultancy which focuses on developing the strengths of people and teams in the workplace to enhance performance. The Strengths People wanted a brand identity that was contemporary, clean and simple and yet also appealed to the corporate audience they were hoping to attract. JWJ worked closely with the client creating a selection of brand identities that communicated the Strength message. The client was keen on geometric shapes and a fresh and vibrant colour palette. Using the S and P of the name JWJ created a dynamic and abstract lock up of the letters that could be used as a graphic device on various marketing materials.