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Choosing a colour palette for your brand

Posted: November 13th, 2014 by Alison

When developing a brand identity for your business one of the most important decisions to make is ‘what colours are you going to use?’ Colour alone says many things about a product or business. Blues and greys are seen as being quite corporate whilst pinks and purples are for the more feminine brands (some countries see colours differently, this is based on UK opinions) . A colour alone can become iconic for your business if executed well, just think of Tiffany’s turquoise boxes.

Ask yourself the questions below and hopefully it will give you a better idea of what colours to use for your business, remember you should be choosing colours based on your product or service not on personal preference:

  • Who is your ideal customer? – Male, female, age range etc
  • How do you want your customers or clients to feel when they use your product or service?
  • What is your business personality, fun, witty, serious, unemotional?
  • What are your competitors doing? (You want to stand out from the crowd)

Once you have answered these questions put together a mood board of all the things you like, Pinterest is great for this. Colour and ideas can be found anywhere, don’t just look at logos and business cards, think outside the box. Graphic design can be influenced by many things, fashion trends, paint swatches, interior design etc..

Hopefully once you follow these simple steps you will have come up with an iconic and strong palette of colours for your business.