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eps, jpeg, png? – What format do I need my logo in?

Posted: October 1st, 2014 by Alison

So you have commissioned a graphic designer to create you a logo, great news, but what do you get at the end? What format do you need your logo in so that you can upload to facebook, twitter and use to send to print?

I have many clients who have worked with ‘graphic designers’ to create a logo for them, but when it comes to actually using the artwork created I often find that they do not have the logo in the right formats or the right size and so we have to go chasing, which can take some time. Worse case scenario we have to re-create the logo! Ideally when you commission anyone to create a logo you should receive all the formats necessary to create promotional material for print and online. Unfortunately this is not always the case so follow my basic guidelines below and next time you will know what to ask for:

Jpeg file: This is probably the format you will use most. It is the file type you need to upload as your profile picture for any social media, embed in to powerpoint displays and upload to your website. Jpegs always have a white background so if you want to place your logo on a coloured background or overlay on to a picture this is not the format to use. Make sure you have a high res version of your logo, ie. at least 300dpi at A3 size and a low res version, 72dpi. High res versions can always be scaled down but low res logos can not be scaled up without losing some quality.

EPS file: This file type will only open if you have illustrator or photoshop on your machine. This is the best format to have your logo in as it is a vector graphic, which means it can be scaled up and not lose resolution. It is also saved on a transparent background so is perfect for creating leaflets, adverts and any printed promotional material. When working with graphic designers, whether creating your website or leaflet they will much prefer this format over any other as once they have an eps file they can save out a jpeg and png file.

png file: This file type is only used online. This file type will be saved at 72dpi and so is not recommended for any printed material. It will have a transparent background but is best suited for use on your website.

You might also here graphic designers talking about RGB and CMYK, the best thing to remember is RGB is for anything viewed on a screen, powerpoint, website etc. and CMYK is for print.

This is only a basic level of explanation but hopefully gives you a clearer idea what to ask for next time. If you have any questions about what format to use then please do email me at alison@joshiwasjanes.com