Blooming Flowers

Brand and logo identity creation for Blooming Fabulous Flowers

Blooming Fabulous Flowers approached Joshi was Janes as they needed a logo and brand identity creating for their new business launch. Blooming Fabulous Flowers produce flower walls, fresh flower hat boxes plus also hire out large props for weddings and special events.

They didn’t want their new identity to focus too heavily on flower iconography and wanted something that felt quite different to their competitors.

JWJ brainstormed a few different ideas with the client before they eventually chose an energetic, abstract design that felt quite premium.

The abstract swoosh uses a gradient colour palette that can be printed in 4 colours whilst still looking metallic.

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