Chiltern Seeds website
Refresh and redesign of the mail order website for gardeners
Chiltern Seeds approached JWJ to update their website as the current site was looking a little dated and didn’t make the most of the new imagery. JWJ was asked to work with the existing content and display the information in a more user friendly template. The website needed to feel less cluttered without losing any of the information. JWJ introduced bigger pictures, changed the main web font and added image buttons so that the whole site was visually more interesting and not too copy heavy. The dark green was replaced with a brighter green from the corporate palette and larger buttons were introduced for clearer call to actions.