Fad Free PT Logo Redesign
Logo and brand refresh for London based personal trainer Lana Jane
Fantastic service and great communication - I am so so happy with my new logo. As a small business I was nervous about investing money in a logo, but I certainly don’t regret it. Alison really listened to what I wanted and went above and beyond to make sure I was happy with the final outcome. I would definitely recommend
Lana approached JWJ as she was looking to update her brand identity. Her business had evolved and she wanted to offer more on-line content. Her current logo and branding seemed dated and didn’t work with her new client base. Lana wanted a modern emblem that was strong and powerful without feeling too masculine. She wanted to keep her current colour palette but was happy to refresh all other areas of her brand image.
JWJ used the L and J letter shapes to create a lock up that reflected strength and power. The curved edges helped the mark feel softer and less aggressive. The abstract shape not only reflected the two letter forms of the business name but also illustrated a person with their arms in the air, lifting weights.