Grasshopper brand creation
Logo and business card design for a footwear design agency
Grasshopper Footwear, an independent Footwear Design Consultancy approached JWJ as they needed a brand identity creating. Grasshopper wanted a simple iconic shape to form part of the logo that could sit aside from the business name. It couldn’t be too complex as the icon needed to be reproduced at a small scale without losing its iconic shape. JWJ came up with a stylised grasshopper shape in a green colour palette. The typeface was kept to a simple sans serif face, unfussy and clean in design. JWJ then flowed the design in to a business card layout, choosing a smooth, uncoated paper stock for the business cards.