Logo identity for chef and nutritionist Jessica Andersson
Jessica Andersson, chef and nutritionist required a logo identity for her new business venture, Jessica’s Kitchen; a website providing healthy and nutritious recipes for families. Jessica already had the colour scheme in mind and wanted an identity that was clean, simple yet a little quirky. JWJ came up with the idea of using kitchen utensils to replace certain letters in the name without being too confusing to the eye. The kitchen utensils can be used on their own on marketing merchandise once the brand is established.