MidMar HR logo
Logo and brand creation for an independent HR consultancy
I found Alison very easy to work with. Her questionnaire at the start of the process, really makes you think about what you want your business and logo to represent. She was also very responsive to changes that I suggested along the way. All in all, quite an enjoyable process and an excellent end result.
MidMar HR is a new independent HR consultancy. They approached JWJ as they realised that before any key marketing material could be produced they needed a brand identity.
The logo and brand identity needed to look professional and appealing to a varied client portfolio, from creative businesses to financial service providers. The client wanted a strong ‘badge’ logo that would work well as a stamp design to corporate collateral.
JWJ came up with an abstract M shape that also looked like arrows moving forwards and upwards, what businesses can achieve if they invest in HR services to help grow and support all they employ. The reflected M shape, not only represented the second M in the company name but also the idea of MidMar working within your organisation and reflecting your core values whilst providing HR solutions.
The blue colours were chosen by the client as they wanted something corporate but also had some gravitas.
The badge M assets can be used on their own in corporate presentations to add interest and texture to large amounts of information.