Logo and business card design for a training and coaching business
It's been a pleasure working with Alison – she's got the blend of professionalism and approachability spot on. Most importantly though, we're thrilled with our new brand identity.
Slipstream, a leadership training and coaching business that works with creative agencies approached JWJ to update their business branding. Their current logo had been created at the time of the business launch but it was always something they wanted to re-visit. Slipstream’s brief was to create an identity that was dynamic, engaging and communicated the energy of their training programs. JWJ created a series of mood boards for the client to feed back on followed by initial concepts. The identity that was chosen and developed used the idea of a single line moving and running off the edge of the page. A rounded typeface was chosen and adapted which further assisted the idea of fluid movement and continuous development.