Smart Store Cooking
Cook book design for the novice cook who wants to cook simple and tasty food
Mary Louise and Eimear, two women who are not professional chefs, came up with the idea of having a cook book that utilised the store cupboard ingredient with only a minimal amount of additional fresh ingredients required. They approached JWJ to create a design for their recipes. The book, A5 in size, is aimed at the novice cook; young professionals or students who need some guidance creating delicious, healthy meals without having to buy lots of complicated ingredients.
JWJ created a templated design for the recipes so that it was easy to scan and flick through the book. Using friendly relaxed fonts with torn paper graphics the book feels informal and accessible, perfect for the target audience.